How to resolve AdBlock issue? Since launching in 2013 ByBlacks.com has registered over 80 MILLION hits and received more than 1.2 MILLION Unique Visitors.
- We now average over 1.5 million hits monthly.
- Articles on interesting Black Canadian owned businesses, restaurants, and non-profit organizations
- Articles on Artists and history making Black Canadian personalities.
- The most exhaustive list of events targeted to the Black Canadian community.
- Largest online business directory of Black Canadian owned businesses and growing weekly.
We offer your business unique insight into the interests, skills and values of the Black Canadian community.
AUDIENCE
There are over 1.2 million people of Black, African or Caribbean descent living in Canada, and the Black Canadian population growth is outpacing that of Canada as a whole, due primarily to immigration from the Caribbean and Africa. That means your audience is growing exponentially each day.
A closer look at Black Canada
The Black Community represents the 4th largest or (3rd largest Visible Minority) ethnic population in Canada.
That’s more than 1.2 million people and growing with continuous immigration
Black Business Owners are young. (15% of Visible Minority SME Owners are under the age of 30.)
CIBC, TD Canada and the Government of Canada all agree that Visible Minorities Businesses are a major driver of the Canadian economy.
We bring the audience to the advertiser by satisfying all their information needs.
STATS
Our 2014 Reader Survey points to a reader base of Black influencers, that are high functioning (education level), accomplished, high disposable income, age diverse (across the major age groups) and stable (employed).
SOCIAL MEDIA
With close to 35,000 followers on our social media channels and high engagement rates, ByBlacks connects you with Black Canadians who trust our brand to introduce them to quality products, services, information or opportunities.
WE OFFER CREATIVE WAYS TO ADVERTISE YOUR BRAND.
WE OFFER STATIC AND CPM BANNER ADS.
We've already done the market research, gathered the audience and given you access, all
that's left is ordering promotional services from ByBlacks.com.
ADVERTISE
Advertisers have access to a powerful interface that allows them to submit ads, campaigns, select packages and more.
We offer flexible banner advertising options on ByBlacks.com, above the fold, and across the site within the main content areas.
ByBlacks.com offers custom ad packages, email and social media promotional services, and native advertising featuring sponsored articles, and featured directory/event listings.
Digital Advertising
We offer a customizable mix of targeted advertising opportunities across different areas of the site. We offer high-impact branding solutions as well as conversion-focused products. Our advertising menu is highly flexible and can be tailored to your business, budget, and marketing goals. Choose from our highly visible primary ad placements. All prices quoted below are plus HST.
Leaderboard Banner
- Appears above the fold to the right of our logo
- Ad dimensions 728px wide by 90px high
- File size should not exceed 100kb
- Multiple ads rotate in this position
- Static $300 weekly | CPM $15
Page Take Over
- The entire screen displays your ad; users have to close the ad to continue navigation.
- Ad dimensions 1920px wide by 1080px high for optimal view.
- File size should not exceed 100kb
- Multiple ads rotate in this position
- Static $970.00 weekly | CPM $65
Right Side Top
- Appears above the fold on the top right-hand side
- Ad dimensions 300px wide by 250px high
- File size should not exceed 100kb
- Multiple ads rotate in this position
- Static $180 weekly | CPM $10
VOLUME DISCOUNT RATES
- 10% - Monthly, calculated as 52 weeks divided by 12
- 20% - Quarterly, represents 12 weeks to 25 weeks
- 40% - Semi-annual, represents 26 to 51 weeks
- 50% - Annual, represents 52 weeks or more
Right Side Bottom
- Appears below the fold on the bottom right-hand side
- Ad dimensions 300px wide by 500px high
- File size should not exceed 100kb
- Multiple ads rotate in this position
- Static $120 weekly | CPM $7
We do the work for you to get you
new leads,
expand your target market,
and connect your business to our readers.
Exclusive Dedicated E-blasts
Our email marketing capabilities offer a direct and effective way to reach our audience of readers passionate about the Black community. Reach a targeted audience interested in Black Canadian specific content.
Our exclusive dedicated eBlasts give partners the opportunity to send a unique message to our subscribers.
Sold at a flat rate of $125 for each e-blast.
640px wide x 960px high image
Image without (or minimal) text is suggested
The subject line (title) of the email
1,000 to 2,000 characters max copy (text file) supplied by the client. Please note we do not create text copy for e-blasts, but we do basic editing for grammar and spelling.
URLs for copy/ad
Social Media Marketing
Get your event or business promoted on our social media channels. Your posts are curated and optimized for each social media platform.
Our savvy social media team posts your promotional info on our Facebook Fan Page, Instagram, LinkedIn, and Twitter (Pinterest & Tumblr optional) accounts connecting us to over 33,000 fans/followers.
Marketing investment per post is $150 plus HST. Minimum purchase of two promotional posts.
Job Postings
Share the job posting on our key social media channels (Facebook, Instagram, LinkedIn, and Twitter)
Package cost $400 plus HST (effective November 1, 2020)
Sponsored Articles
From business profiles to product reviews, our team can craft original and inspiring content that conveys your message and distribute that message to our educated, informed and engaged readers.
Your article is written by one of our experienced writers
One social media post promoting article across six of our platforms
Dedicated e-blast promoting article
Total Value: $10,000
Total Investment Per Article: $5,000. N.B. The article is posted for a period of one year.
Featured Event Listing
Get your event listing to stand out! Key benefits:
Your event will be at the top of our events page and will be the first listing people see.
Your event is featured on the right sidebar of 99.99% of our web pages and highlighted as a featured event.
Have your listing featured on our events page for just $75/week.
Featured Directory Listing
Get your business listing to stand out! Have your listing featured in your respective business category for just $149 per month (plus HST).
Key benefits:
Your business will be one of the first listings people see in your category.
Your business will be featured on the right sidebar as a featured business.
Get an additional 50% discount off Digital Ad campaigns, with a one-year commitment ($900 plus HST).
Advertising Perks
Geo Targeting
Display your ad based on geographic locations (country, province, city, etc.).
Keyword Targeting
Our platform allows advertisers to display ads based on their keywords.
Affiliate Marketing
We support HTML codes or tags and rich media banners from third-party providers, and affiliate programs.
Flexible Reporting
You have the ability to review your ad performance at any time and view real-time results from your campaign. Find out your impressions, clicks and click-through rates (CTR).
Customized Packages
Please contact us to discuss unique opportunities, sponsorships and other initiatives not listed here. We can also offer a Cost Per Click (CPC) and Text ad options.
